As a copywriter, I love terms! Let’s define one.
Community Engagement:
the use of digital platforms, social media, and journalism to build, nurture, and maintain
two-way relationships with an audience, moving beyond simple broadcasting
to foster collaboration, trust, and active participation.
(See an embarrassing, but effective example to your right)
The ask: Two months after moving to London, create a tone of voice for a water filtration company — and make it British.
I still don’t know how I really did, but my supervisor Callum thought I
(and pardon my British slang) SMASHED IT!
Below are some of my favorite comments!
